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BORN IN ROMA fragrances are tailored for people living their life freely, while embracing their heritage. Born in Roma Yellow Dream is inspired by the iconic golden sunrise of Rome, known as the Golden hour. Then Magnolia Nobile burst into bloom in in 2009, a celebration of that voluptuous spring flower, inspired by ‘the gardens of majestic villas along Lake Como, graced with magnolia trees’. We’re almost there, just imagining it. It wasn’t until 2003 that Acqua di Parma offered an alternative to its classic original: Colonia Assoluta, with all the freshness but delicately tart touches. Since then, the collection has grown, slowly, with care lavished on each new creation to ensure it embodies that Italian spirit – and signature Italian ingredients.
BORN IN ROMA pays a tribute to both haute couture and street culture that coexists in Maison Valentino designs. THE COLOUR TOP NOTES: Hand-harvested in Calabria, southern Italy, bergamot essence awakens the senses with its radiant and sparkling initial impression, energized by fizzing, zesty notes of Italy’s primofiore lemon. This celebration of colour highlights the energy and joie de vivre of the modern Valentino woman. Or! has it to do with ‘Zeitgeist’– the defining spirit or mood, of what people feel and what is happening in the world.THE COOL BASE NOTES: a contemporary clean accord is entwined with a sensual white musk overdose that develops into a lingering powdery softness. The creamy, yet spicy notes of Madagascan Vanilla ensure a sensual, long lasting addiction. But most of all, Acqua di Parma is about bottling shareable, wearable fragrances which are – quite simply – scented works of art, in their own right… Composed in three steps around Valentino’s Colour, Cool, Couture notes, this musky floral eau de parfum intrigues with a floral lift of a thousand rose petals, twisted with a new clean and fresh addiction.
The BORN IN ROMA creation started with a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide.
PERSONALISED GIFT WRAP
Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.
The fragrance was worn by stylish men, movie stars and those who understood luxury. (And borrowed, we suspect – as now – by many of the women in their lives.) The chic hand-made Art Deco bottle, then, graced many a smart bathroom shelf – and by the 1960s, it was a ‘best-kept secret’ shared by those-in-the-know. Rich in Sicilian citrus (bergamot, lemon, bitter and sweet oranges), this sparkling creation unfolds to a heart of lavender and Bulgarian rose, on warm, woody base notes – a formula that’s never changed, to this day. It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion. Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.
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